Mediabong’s Exchange Connects Your Out-Stream Inventory with Premium Demand.
We Operate the Most Sophisticated and Patented Technology That Optimizes Revenue By Granular Targeting Taking Into Account Actual User Behavior And Reaction.
Mediabong have developed a unique technology that enables both publishers and brands to achieve market leading performance.
Using our technology, publishers are able to secure higher CPMs in the marketplace for any of their out-stream inventory without conflicting on their user experience.
Publishers will also have access to a variety of campaigns from Mediabong direct sales channels, as well as DSPs and advertising agencies.
Mediabong offers a variety of market leading and patented Out-Stream formats, available both on desktop and mobile.
Each format can be customized to adhere to specific site requirements to ensure non intrusive behavior.
Available on Desktop, Mobile and Tablet devices
Mediabong has a variety of proprietary formats which have been created around the notion of driving attention and user availability.
Rendering a video player in the middle of a story is not natural, its actually forced behavior. If a user clicked on a story, its to actually read the content of it and not watch a video advertisement, especially without any notification that one will play. As a result and based on the above, studies have revealed that the users’ attention zone within a story can be split into two different parts.
This graphic below illustrates two different attention zones and what we can learn about a users psychology.
When a video player appears within Zone 1, there are three types of reactions:
The user sees the video advertisement and watches for less than 5 seconds.
The user then starts to scroll down the page.
PSYCHOLOGY: No interest
The user see the video advertisement and watches it for approximately 5 to 10 seconds.
PSYCHOLOGY: Slight interest
The user see the video advertisement and watches it for more than 10 seconds.
When the user finishes reading the article and is at the bottom of the page, this is where the highest engagement occurs.
As such, the user is then available to explore other items on the page, i.e. they are seeing what else is available to read or watch.
Based on these reactions and user behavior, the video advertisements are synchronized within the page.
The synchronization will only occur when the user has shown interest in the advertisement (i.e. Reaction 2 and 3 above), and the units will render within the designated user attention zone.
The players are synchronized based on the users behavior.
Same execution than before but the capability to play an editorial piece of video content after the video advertisement has completed.
The editorial video content is automatically rendered into the story using our contextual semantic match making platform.
Native ads are inserted directly in the article.
On average, MEDIABONG’s formats exceed outstream competitors performance by at least 50%.