An Out-Stream Campaign Should Not Just Consist Of Displaying an Advertisement and Hoping It Performs Well Based on Where It Loads on a Page, It Should Factor the Users Actual Attention and Behavior.
As a Result, Mediabong Is Able To Bridge The Gap Between In-Stream and Out-Stream Video
Currently integrated with Tier 1 publishers, ensuring that we capture the correct target audience for advertisers
Greater management, control and transparency of the campaigns integrated with reliable data sources (user profiling, behavior, semantic analysis of editorial), all optimized with real-time reporting.
Thinking about efficiency, we believe that VTR in itself is not the most
reliable metric. Viewability also plays a major role, however, what would
you consider the most efficient: 3 seconds at 100% viewability or 6 seconds
at 50% viewability?
At Mediabong, our belief is that the only metric that should represent a
campaigns effieciency should be 100% completion rate with 100%
viewability, which is what advertisers should only pay for.
There are many ways to work with our platform, from a Self Service to a
Fully Managed Service. Either way, we are comitted to bringing the best
Mediabong offers different types of Out-Stream formats, available on both desktop and mobile.
Both encapsulate user profiling, sophisticated targeting and real time user behavioral targeting to accomplish the best user experience and advertising performance.
Available on Desktop, Mobile and Tablet devices
Mediabong has a variety of proprietary formats which have been created around the notion of driving attention and user availability.
Rendering a video player in the middle of a story is not natural, its actually forced behavior. If a user clicked on a story, its to actually read the content of it and not watch a video advertisement, especially without any notification that one will play. As a result and based on the above, studies have revealed that the users’ attention zone within a story can be split into two different parts.
This graphic below illustrates two different attention zones and what we can learn about a users psychology.
When a video player appears within Zone 1, there are three types of reactions:
The user sees the video advertisement and watches for less than 5 seconds.
The user then starts to scroll down the page.
PSYCHOLOGY: No interest
The user see the video advertisement and watches it for approximately 5 to 10 seconds.
PSYCHOLOGY: Slight interest
The user see the video advertisement and watches it for more than 10 seconds.
When the user finishes reading the article and is at the bottom of the page, this is where the highest engagement occurs.
As such, the user is then available to explore other items on the page, i.e. they are seeing what else is available to read or watch.
Based on these reactions and user behavior, the video advertisements are synchronized within the page.
The synchronization will only occur when the user has shown interest in the advertisement (i.e. Reaction 2 and 3 above), and the units will render within the designated user attention zone.
The players are synchronized based on the users behavior.
Same execution than before but the capability to play an editorial piece of video content after the video advertisement has completed.
The editorial video content is automatically rendered into the story using our contextual semantic match making platform.
Native ads are inserted directly in the article.
On average, MEDIABONG’s formats exceed outstream competitors performance by at least 50%.