Video formats values are very different. As shown in the study conducted by Prof. T.Texeira from Harvard Business School, the Mediabong Syncroll's performances are 1.7 to 2 times better than other basic out-stream formats on campaigns main KPIs. These KPIs approach those of premium in-stream catch-up TV formats.
Please find here the infographics: http://www.mediabong.com/assets/images/figures/blog/mediabong-infographie-en.jpg
Find here the report of Prof. T.Teixera's study: http://www.mediabong.com/assets/attention_survey_harvard.pdf