Mediabong's blog

Harvard prof. T.Texeira exclusive survey on video formats performance: Infographics

  • 04th July, 2016

Video formats values are very different. As shown in the study conducted by Prof. T.Texeira from Harvard Business School, the Mediabong Syncroll's performances are 1.7 to 2 times better than other basic out-stream formats on campaigns main KPIs. These KPIs approach those of premium in-stream catch-up TV formats.

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Mediabong Syncroll(tm) video format proves outstanding performances compared to classic outstream format

  • 07th Jun, 2016

Mediabong has released an exclusive survey, designed and supervised in April 2016 by Harvard Professor Thales Texeira, Results show that Syncroll is catching 2X more attention than classical outstream (in-read).

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Mediabong Launches The Syncroll, the only global video advertising platform with 100% attention guarantee

  • 02/11/2016

Volvo, Wal-Mart, Chrysler among first brands to execute campaigns using Syncroll

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Transforming Out-Stream Formats Into a Powerful Tool

  • 18th Jan, 2016

Whenever users see a video ad (a pre-roll before a content video or an auto-play video ad unit between two paragraphs), its something which they were not really expecting.

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